Animated GIFs for Social Media

Animated GIFs are the first choice for highlighting content. They are easy to consume and serve as effective calls-to-action.

Gifs, livestreams, short videos – together they form the basis for live photos, Smart Burst and Boomerang. With this technology, companies like Apple and Facebook respond to the needs of many people to capture moments not just in photographs, but in moving images that still differ from classic videos.
If clips up to 15 seconds or six seconds are attention-catchers, why wouldnt you want them to be one or five or even one second long?